Jason Peatz – Mortgage Associate

Unique Selling Position

April 22, 2008 7:41 am Jason Small Business

If you have read marketing books you may recognize the phrase, “Unique Selling Position”. This is the idea that entrepreneurs need to differentiate themselves from others who sell similar products. It works upon the idea that when you focus on a specific area/market you will be able to meet the needs of those customers better thereby making you more valuable to those customers and it turn get their business. It makes sense to me.

One of the issues that I have with this is that people typically choose a Unique Selling Position based upon how they can maximize profits. This to me seems reasonable but I believe it misses the key to real business success – the passion.

I have chosen my Unique Selling Position to be focusing on getting people with small businesses to use me as their residential Mortgage Associate. I chose to focus on these people because I believe in these people. I believe that these risk takers start innovation. I believe that these innovators find new ways to add to their business and to their community. I believe in their dream to make a better life for their family and their country. This is why I actively seek their business because I believe I can help them make their dreams come true.